01.23.09
Microblog: Online Video Coolness
Like we all need a way to get more advertising… but there’s a company out there that has a very cool technology that allows people to put “stuff” into existing videos.
The company is called Innovid and they’ve managed to figure out a way that allows advertisers (or content owners) the ability to add product placements, in-video billboards, interactivehotspots, a synchronized overlay (synched to the contents), and a synchronized “bug” (those little pop-ups that you see on TV that promote an upcoming show for example).
They have a cool demo that shows how they replaced the white walls of a room with a graphic that wraps around it – and even a demo that shows an interactive “pong” game – while the content is still playing in the foreground!
How it works: It seems that they store some meta data about the video – and then layer content into the video when it’s played – while keeping the original video untouched. This allows advertisers and content owners the ability to target different products/games/billboards to different demographics.
Very interesting stuff! I foresee the day when this type of technology will infiltrate more than just broadcast sporting events – but will work its way down to the YouTube generation looking to make some extra scratch.
