10.14.08
Apple’s Recession Pricing
I tried – I really did. I wasn’t going to blog about Apple today – but after I put out a “status update” on the social media sites that I wasn’t going to blog – I got some Mac-type fans asking me to do so – so… here goes.
First of all – either Apple is unclenching a bit – or their security really sucks – because most of what they announced today was pre-announced by all the gadget sites last week (for a good view of the event today – check out Engadget’s coverage).
They did a “refresh” of their entire laptop line – new MacBooks, new MacBook Pros, and a refresh of their 17 inch and 24 inch Cinema displays, and they’re really, really proud of a new “unibody” construction process.
YAWN! There was one bright spot – they’ve replaced all the trackpad with a new, bigger, glass “touchpad” that is gesture-aware. This means that you can now give Apple “the finger” multiple times per day. But seriously, you can use 2, 3 or even 4 fingers to map gestures to common commands. And rather than having buttons to click – the holetrackpad is a button. I’m not sure how that will work with click and drag… but I have to assume they worked it out somehow.
They added a new NVIDIA graphics chip to increase graphics performance “…up to 6 times…” – and they knocked $100 off the low end MacBook.
Yeah, $100.
Everyone was hoping for $200 – to make the thing $899 – but I guess they really, really wanted that extra $100 per unit. It makes sense if you stock fell 40% in two weeks… but really – $100?
To be fair they knocked off $700 from the next-from-the-bottom MacBook – new price $1,299… but the one that people will actually want (with a bigger hard drive and backlit keyboard) is $1,599 – so, in reality, they only did a $200 cut there.
So, it’s interesting. They’ve cut the price points a bit – but in my mind they should have cut them a bit more. If they could have hit the $899 level for the low endMacBook and then priced the next one at $1,199 and the “feature-packed” one at $1,499 – I think people would have just flocked to the stores.
It’s only $100 per unit (and I don’t know their costs on the thing – but I’m guessing they still have a pretty nice margin) – but the perception by consumers would finally be that Apple “gets it” when it comes to pricing.
As it is, at least they’re consistent. They’ve trimmed a little bit of the price, but if you compare it to other hardware – and the new ultra-cheap “netbooks” – they’re still in the elitist, don’t-care-if-there’s-a-recession, standard Apple pricing mode.
Which is good – if you’re Apple.
